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Senior Thinking for
audacious marketing

Inside Out.
Experienced marketing directors and creative directors
working as a team.

The project
creates the team.

One free
consultation Day.

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Sowhat

  1. Born as an evolution of the traditional models
  2. Independent
  3. We believe in a collaboration economy
  4. We stand on two ideas: The project creates the team and the creation of work teams led by senior marketing and creative directors.
  5. Experience from both sides, client and agency is what we bring to the table
  6. We define ourselves as a creative marketing consultancy with execution capabilities.

  1. We exist to expand our clients’ business opportunities.
  2. Our experience makes us a useful tool to help small and medium sized businesses as well as start-up’s focus brand development and more effectively generate and address business opportunities.
  3. Experienced in large national and international projects, we can add value and help streamline corporate projects.
  4. We are “essential by nature”, avoiding unnecessary complexity, honestly questioning our ideas so what?

SOWHAT.TEAM

Senior thinking for audacious marketing.

ONE FREE CONSULTATION DAY.

We offer a day of dialogue, knowledge sharing and analysis to parties interested in discovering our approach and potential contribution.

Recent work


Oceania
Blue sea expedition

Scientific expedition which will navigate the planet for two years locating sustainability projects which are effectively addressing the United Nations 2030 agenda.

Ferrovial RRHH

Ferrovial is a leading engineering multinational that does not usually rely on communication. But it does need to attract talent, one of their strategic pillars.

GenesisCare

Genesis Care is an Australian born health corporation specializing in heart and cancer treatment. In 14 years it has opened 130 treatment centers in key markets, with a vision to become a leading global healthcare provider.

Wenea

Wenea is standalone new company dedicated to e-mobility services, that is a part of Gamma Solutions.

Procubitos – Cubers

Procubitos-Cubers are ice production specialists with several manufacturing plants in Spain and Portugal. Procubitos Europe is the leading ice producer in the European Union.

Vibuk

Vibuk offers access to a network of filtered acting talent via an online App.

Dirac

Dirac is a Swedish born audio specialist with global presence and recognition.

author

President of the Spanish marketing association since 2013.
Permanente jury of the ESIC Aster awards.

MARÍA SÁNCHEZ DEL CORRAL
author

Creative director of recognized global agencies like JWT, Delvico Bates, Lintas, RSCG, BBDO, Y&R, FCB…
Founding member of Spanish art directors Club – CdeC. Club member #1

PEDRO SOLER
author

Creative director and founding partner of local Spanish agencies like Remo, Casadeval&Pedreño and Slogan.
Most recently board member at Arroba Digital.

JOSE LUÍS ESTEO
author

The first Spanish planner exported to Europe (head of planning Bates Europe) with experience in multiple sectors with a special focus on Premium/luxury products.
Last corporate position: Diagio VP Global Whiskies (responsable for Buchanan’s and Old Parr)

JIMMY HERNÁNDEZ