MERCEDES BENZ GERMANY organised a competition for the launch of the top model in the Mercedes range: the S-Class.
With the claim, Sense and Sensibility, the car was launched worldwide.
In addition, students from art schools all over the world were commissioned to create artworks with the characteristics of this model.
These works of art were used to publish a book and a touring exhibition. For the first time, Mercedes Benz was opening up to young people and going global.
